Hershey Launches Reese’s Plant-Based mostly Peanut Butter Cups

Reese’s Peanut Butter Cups are getting the vegan therapy.

THE Hershey Co. stated Tuesday that Reese’s Plant-Based mostly Peanut Butter Cups, which go on sale this month, can be its first vegan candies offered nationally. A second plant-based providing, Hershey’s Plant Based mostly Additional Creamy with Almonds and Sea Salt, will observe in April.

The candies are made with oats as an alternative of milk, Hershey stated.

Hershey has experimented with vegan chocolate earlier than. It has offered an oat-based chocolate bar referred to as Oat Made in some check markets beginning in 2021. However the brand new merchandise would be the first offered in america underneath the “Plant Based mostly” label.

Hershey stated shoppers need alternative and are on the lookout for merchandise they view as more healthy or with fewer substances, together with lower-sugar and plant-based choices. Hershey additionally launched an natural model of Reese’s Cups in February 2021.

Younger shoppers, specifically, wish to scale back their consumption of animal merchandise, says Euromonitor, a market analysis agency. In a 2021 survey, Euromonitor discovered that 54% of Gen Z shoppers prohibit animal merchandise of their food regimen, in comparison with 34% of child boomers.

Nestle has been promoting its KitKat V, a vegan KitKat bar, in Europe since 2021, whereas Cadbury sells a vegan chocolate bar within the UK. However thus far, vegan chocolate choices in america have usually been restricted to high-end manufacturers, like Lindt, or natural chocolatiers like Hu Kitchen.

Hershey stated it developed plant-based variations of Reese’s Cups and Hershey bars __ a few of its hottest merchandise __ as a result of there’s a scarcity of plant-based candies within the US market.

Natural variations will value extra. Hershey would not share particulars as a result of he stated retailers set remaining costs. However Ritual Help lists a 1.4-ounce package deal of two plant-based Reese’s Cups for $2.49; that is about $1 greater than shoppers would pay for an everyday plan. Hershey prices an identical premium for natural variations of its Reese mugs, which went on sale in 2021.

And giving up dairy merchandise is not going to reduce energy. Though Hershey hasn’t launched the entire diet information, the 1.4 ounce packet of plant-based Reese’s Cups incorporates 210 energy; that is the identical variety of energy as a 1.5-ounce package deal of conventional Reese’s Cups.

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