HYBE Launches Okay-Pop NFT Platform For Followers Of TOMORROW X TOGETHER, SEVENTEEN And Extra By means of JV ‘LEVVELS’

On Tuesday, October 4, we instructed you about a number of the steps HYBE has taken to counsel a technique to to diversify its exercise to be much less financially depending on its flagship group BTS.

We requested if a significant enlargement of AI know-how may very well be subsequent on the agenda, following information that the leisure large would have acquired its AI startup Supertone for 45 billion South Korean gained (about $31.75 million at present alternate charges), having invested an preliminary quantity of US$3.6 million within the enterprise final yr.

One other business the place HYBE performs a task is NFT.

In November final yr, HYBE threw large clout behind crypto craze through three way partnership with Korean blockchain and fintech firm dunamu.

This strategic partnership allowed HYBE to accumulate this Korean information website Impulse New reported on the time at 861,400 Dunamu shares for 500 billion South Korean gained (approx. $421 million).

Dunamu in the meantime, in line with a regulatory submittingacquired 2,302,570 shares of HYBE for 700 billion South Korean gained ($590 million).

HYBE and Dunamu now function a Los Angeles-based three way partnership referred to as LEVELScreated in January 2022, to “advance the fandom expertise by leveraging blockchain know-how, together with Web3 and non-fungible tokens (NFTs).”

LEVVELS Simply Launched A New Okay-pop Collectibles Platform referred to as MOMENTICAdescribed as a “flagship platform for fan-artist engagement based mostly on sustainable blockchain know-how”.

On MOMENTICA, Okay-Pop followers will have the ability to entry distinctive digital collectibles, referred to as “TAKE”, which exist in each picture and video codecs, and may solely be accessed via this platform.

MOMENTICA Pre-Registration Occasion promotion begins immediately (Wednesday, October 5), the place followers of 5 celebrity Okay-Pop teams, together with SEVENTEEN, fromis_9, TOMORROW X TOGETHER, ENHYPEN, and THE SSERAFIM, can get the teams’ first digital collectibles free of charge.

LEVVELS says future updates will present followers with “extra superior methods” to commerce and customise these collectibles and that the service will formally launch in mid-October.

All “TAKE” collectibles are saved on the corporate’s proprietary LEVVELS blockchain, which is powered by the cloud-based blockchain providers platform, Luniverse.

The universe is created and operated by Lambda256, a subsidiary of Dunamu.

“Okay-pop followers around the globe are identified for his or her refined use of know-how of their day by day communication inside their fan communities.”

ryan janLEVELS

“Okay-pop followers around the globe are identified for his or her refined use of know-how of their day by day communication inside their fan communities,” mentioned ryan janCOO of LEVVELS Inc.

“To have a good time their ardour, we’re thrilled to ship a brand new digital expertise that enhances the way in which followers have a good time their favourite artists’ finest moments via know-how.

“Our objective is to all the time enhance the fan expertise and we are going to proceed to replace and increase our providers whereas sustaining a user-friendly and intuitive consumer interface (UI).”The music business around the globe