Netflix will open a online game studio in Finland and is seeking to enhance its viewers


Netflix present playing cards are seen at a retailer in Krakow, Poland on June 13, 2022.

Jakub Porzycki | Nurphoto | Getty Pictures

netflix introduced on Monday that it could open an in-house sport studio in Finland.

The event is the corporate’s first of its variety for the reason that streaming large entered the cellular gaming area in November 2021. It purchased Finland-based Subsequent Video games for round $72 million and purchased three studios exterior video games over the previous yr.

Netflix has a cache of over 20 cellular video games obtainable for subscribers to obtain, and the corporate plans to have 50 by the top of the yr. The catalog consists of “Stranger Issues: 1984” and “Queen’s Gambit Chess,” that are primarily based on the Netflix collection.

The streamer’s foray into gaming is in its early phases, however, as of August, there weren’t many Netflix subscribers enjoying. Lower than 1% of Netflix’s 220 million subscribers performed video games day by dayin line with Apptopia.

Netflix didn’t instantly reply to a query about its involvement within the sport.

The streamer, which has misplaced its total subscriber base in current quarters, touted the in-house sport studio as a spot the place Netflix can develop video games alongside its current subsidiary studios, which embrace Night time College Studio and Boss Struggle. Leisure.

“We’re simply getting began and we nonetheless have lots of work to do to ship a terrific gaming expertise on Netflix,” Amir Rahimi, vp of Sport Studios, mentioned in a press release. “Making a sport can take years, so I am proud to see how we’re steadily constructing the foundations of our sport studios in our first yr.”

The corporate mentioned its video games can have no advertisements and no in-app purchases. At present, customers can see the video games supplied within the Netflix app, however the video games themselves obtain as particular person apps.