Santa Anna, a brand new file label based by Sony Music Leisure (SME) and Todd Moscowitz final month introduced three key appointments to bolster its management group.
Dave Anderson was named normal supervisor, whereas Carlos “Los” Ogando was named vice-president of the promotion. They may each report back to Moscowitz, co-founder of Santa Anna and founder and CEO of Alamo Data, which is owned by SME.
Anderson joins Santa Anna from Geffen Data and Warner Data, the place he served as Vice President of Commerce. In his new position, he’ll oversee Santa Anna’s rising advertising and marketing, promotional and digital groups.
“Dave and Los have plenty of expertise and aptitude for working creatively and efficiently with artists. I stay up for working with them as they develop unimaginable alternatives and experiences for our roster to succeed in new heights. new followers and shoppers.
Todd Moscowitz
Ogando additionally held positions at Geffen and Warner Data earlier than becoming a member of Santa Anna. As Vice President of Promotion, he’ll assist Santa Anna create and execute its promotional technique throughout a number of codecs.
Santa Anna additionally named Derek Lee as CFO of the brand new file label, along with his position as CFO of Alamo. Lee has been with Alamo as senior vp and chief monetary officer since January 2022. From 2019 to 2022, he served as senior vp of company technique at Sony Music Leisure.
Beforehand, Lee served as SME’s Senior Vice President for International Monetary Planning and Evaluation.
Lee first joined SME in 2007 and after spending practically six years as Senior Director of Company Technique and Vice President of Reporting, Analytics and Analysis, he briefly left SME. in 2013 to tackle different roles at Univision Communications, Equinox and DKL Consulting.
“I’m additionally delighted that Derek is becoming a member of Santa Anna. He has develop into a useful member of the administration group.
Todd Moscowitz
He returned to SME in 2015 in an SVP position, serving to the corporate drive the strategic planning course of and set an general strategic path for your complete group, in line with his LinkedIn web page.
Commenting on the nominations, Moscowitz mentioned, “Dave and Los have plenty of expertise and aptitude for working creatively and efficiently with artists. I stay up for working with them as they develop unimaginable alternatives and experiences for our roster to succeed in new followers and shoppers. I am additionally thrilled that Derek is becoming a member of Santa Anna. He has develop into a useful member of the administration group.
The nominations come as Santa Anna goals to develop into a label that helps artists “maximize their artistic potential and develop their companies”.
New York-based Santa Anna is managed by Lee L’Heureux, who additionally served as president of Alamo Data, reporting to Moscowitz. Like Ogando and Anderson, L’Heureux additionally frolicked Common Music Groupowned by Geffen Data.
SMEs and Moscowitz spear Santa Anna a couple of 12 months and a half after SME acquired a majority stake in Alamo in a nine-figure deal.
Lower than two weeks after the launch of Santa Anna, the label indicators a distribution settlement with Los Angeles-based file label and administration firm LISTEN TO THE KIDS, a three way partnership between CEO Conor Ambrose and Interscope Data, owned by Common Music Group.
And on Monday, Jan. 30, Santa Anna launched a brand new label with Alamo Data and Baroline Diaz, former vp of A&R at Interscope Data.
The brand new label Nice recordings of the daycould have entry to sources and promotional help from Santa Anna.
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