Warner Music acquired a stake within the Serbian label Mascom Data.
Warner claims to have had a profitable relationship with Mascom for greater than twenty years, with the latter firm appearing as Warner Music’s native distributor.
In response to the announcement, the brand new growth will see the 2 firms work collectively to construct a roster of native artists, with the potential for acts being streamed throughout Warner Music’s international community.
Mascom’s catalog will proceed to be distributed by Warner Music’s ADA.
By their new partnership, the businesses labored with Serbian star and TikTok star Sergej Pajic on his newest releases Kabul and mia bella.
His movies have gathered greater than 12 million views on Youtube and entered the native trending charts, whereas amassing over 350,000 subscribers on YouTube, 500,000 on instagramover 1 million on TikTok and 36,000 month-to-month listeners on Spotify.
Mascom Data is a label that has been constructing its presence in Serbia for over 20 years, representing artists in genres starting from classical to pop, jazz to digital music.
He additionally acquired an in depth catalog of music from the Yugoslav period. A number of the artists he works with embody Disciplin A Kitschme, Električni orgazam, Struka, Prti Bee Gee, Unhealthy Copy, Sergej Pajić, Marko Louis, Kanda Kodža i Nebojša, Eyesburn, Ritam Nereda, Isidora Žebeljan, Mladabeba, Ivan Jegdić, Keni nije mrtav. It’s a part of the Mascom group of firms, which additionally operates in ebook publishing, artist illustration and leisure retail.
“It is a historic growth within the South East Europe area.”
Izabela Ciszek-Podziemska, Warner Music
Izabela Ciszek-Podziemska, Managing Director of Warner Music South East Europe, stated: “It is a historic growth within the South East Europe area.
“By investing in Mascom, we can have the infrastructure and a workforce of native consultants on the bottom to find new expertise, whereas we are able to faucet into Warner Music’s implausible international community to offer artists the chance to turn into superstars. world.
“Sergej is a superb instance of somebody we hope to see on the world stage quickly.”
“We’re delighted that Warner Music has made this funding in our enterprise.”
Slobodan Nesovic, Mascom
Slobodan Nesovic, CEO of Mascom, added: “We’re delighted that Warner Music has made this funding in our firm.
“Now we have had an important relationship over time and this subsequent step in our partnership will enable native Serbian artists to affix a significant document label and obtain international success. It is an thrilling time for our firm and the Serbian music trade.The music trade around the globe